Deliver retail growth with a customer-centric approach.

Growth depends on how well you know your customer. With Data Simply, we fill in the knowledge gaps, turning ambiguity into clarity and databases into real, relatable stories.

Build a clear action plan

Challenge assumptions and find the best next steps to cut through the confusion.

Empower your teams

Give your teams the tools and insights they need to make customer-centric decisions with confidence.

Increase revenue

Identify your growth opportunities with retail expertise and predictive analytics.

Driving your business impact

Over 25

companies helped

$150M+

revenue uplift

200M+

users processed

20+

years of experience

You're in good company

Data Simply's approach has helped everyone from scale ups to multinationals unlock growth from their data.

Winning our clients awards along the way...

How we helped

Challenge

Leading Lithuanian retailer, IKI, had a diverse customer base but no actionable customer segmentation, leaving them a missed opportunity to further personalize marketing, optimize product ranges, and improve customer experiences in-store.

Solution

IKI's marketing team partnered with Data Simply to design and implement a comprehensive segmentation strategy to group customers based on their needs and expectations.

Impact

The segmentation helped IKI tailor their communications, customize their product assortment and pricing strategies, as well as better understand the customers who visit their stores and how they can better meet their needs.

What our clients say

"The benefits of working with Data Simply are immense. They have both the data science experience and the practical understanding of how business conditions work. I was struggling to find someone who had both of these skills together. Data Simply has been invaluable in bridging this gap."

Ruta Krisciunaite-Hartley

Head of Shopper Marketing & Insight at IKI

DATA SIMPLY

You've got millions of customers. How well do you know them?

Gain customer clarity with Data Simply.